We are proud to announce the launch of our integrated loyalty campaign with PENNY Germany and KAHLA Porcelain. Designed to reward loyal PENNY customers, the campaign sees shoppers invited to redeem stamps in-store and online, in order to collect a set of premium award-winning KAHLA Porcelain Nature dinnerware.
The KAHLA Nature campaign is centred around two key pillars; offering highly valuable premium products and creating a collaborative feeling between PENNY Germany, KAHLA Porcelain, and the shoppers.
Running for 18 weeks until 21st July 2018, the campaign has been rolled out nationwide in over 2,000 PENNY stores in Germany.
The multichannel campaign is running in-store with point of sale displays designed to communicate with the shopper from their arrival at a store, until they reach the cash-desk. Displays in-store include banners, posters and leaflet advertising in the weekly PENNY newsletter. This was supported by email newsletters, a dedicated microsite and promotion across PENNY’s social media channels.
PENNY Germany shoppers can collect 40 stamps with a minimum spend of €5 per stamp, from now until 21st July 2018.
Marcus Haus, Head of Marketing at PENNY Germany, said “This campaign is all about rewarding and saying thank you to our loyal PENNY shoppers. We are very excited to be partnering with an innovative brand such as KAHLA to offer our customers luxury dinnerware, as well as working with retail loyalty experts tcc global who brought our ideas to life, in a seamlessly integrated campaign.”
Jörg Croseck, Regional Director Central Eastern Europe at tcc global, said “We’re thrilled to partner with such an iconic European brand. In a collaborative partnership with PENNY and KAHLA, we have devised a campaign that truly has loyalty at its heart, designed to encourage engagement at all stages of the shopper journey.”
Holger Raithel, CEO KAHLA, said “It was an honour to be approached by PENNY Germany and tcc global to collaborate on this campaign, which is centred around saying thank you. At KAHLA, our heritage is premium award-winning design, and what better way to acknowledge PENNY’s customers and show gratitude than by giving them the chance to experience this first-hand.”