Tesco’s decision to change the way its Clubcard holders are rewarded has finally laid bare a schism between retailers and shoppers that has been slowly festering under the surface for some time.

There are deep discrepancies between the way supermarkets think their customers want to be rewarded for showing loyalty, and the rewards that shoppers actually want to see.

You can read more on tcc’s global insights director Bryan Roberts’ thoughts on Tesco’s Clubcard rewards changes on The Grocer, here.

The article was originally published on 18.01.2018.

similar articles