We’re very proud to announce that Gametation has won a Highly Commended Award for Best Short-Term Loyalty Initiative at The Loyalty Magazine Awards.

The initiative was a gamification campaign created with Netto that highlighted the retailer’s BBQ product offering – driving footfall and instore spend.

Running in Denmark during the Summer of 2017, the campaign supported Netto’s national cross-platform campaign message “There is no bad weather for a BBQ”, encouraging Danish shoppers to go ahead with their BBQ plans, whatever the weather, and was praised by the judges for its high levels of engagement.

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