At tcc global, we pride ourselves on collaborating with our clients to create insight-based loyalty and marketing campaigns. Our campaigns are based on insights into trends; consumers; categories; shoppers; and retailers. By combining these insights, we can create campaigns and campaign platforms that are tailor-made for individual clients.
As part of these endeavours, we have recently completed the latest iteration of the tcc global loyalty study, a piece of shopper research and analysis that seeks to gauge the attitudes and behaviours of shoppers around the world and pull out some actionable implications and recommendations for retailers.
We’ve previously published the global summary of the research and now we turn to look at the UK market in greater detail. Please click below to download the report: