Konzum campaign wins Gold at Croatian Effie awards

Zdravoljupci was designed to encourage healthy eating among consumers and establish Konzum as the market leader for fresh fruit and vegetables. An omni-channel campaign; it combined a traditional loyalty campaign with educational assets, social media s and TV advertising.

The big picture: 2019’s retail trends

Retailers being “collaborative” is a broad attribute that can encompass several different relationships, but we predominantly mean primarily retailer to retailer and retailer to supplier.

In focus: Amsterdam store tours

Amsterdam is a truly remarkable retail destination, home to some of the most innovative and pioneering retailers in the world. As part of our 2019 Loyalty Forum, attendees will embark on a fascinating exploration of the latest and greatest concepts from local supermarket chains to global retail giants.