Monopoly

 

Overview

Intermarché is the No. 3 retailer in the French market with approximately 14% market share and 1800 stores

The Challenge

ITM have an annual promotional slot in March/April that they wanted to maximize with a big in-store event that was fun for shoppers. For the past 3 years, we have run probability scratchcard games using the Monopoly license. For the 4th year, the challenge was to make it different and relevant and integrate their new children’s characters used for comms on children’s food.

The Strategy

Together with ITM and our suppliers, we developed a series of rewards to integrate into the game mechanic based on the new characters so that these new characters could co-exist with the Monopoly license.

The Solution

Scratchcard game with every scratchcard a winning ticket. Shoppers had to scratch the correct 3 panels from a choice of 5 to win supplier funded products, pencil toppers, bags, soft toys and a family vacation. 1 scratchcard given per €25 spend or with the purchase of certain supplier products

Results

70 million scratchcards distributed and millions of prizes.

Shoppers responded with enthusiasm in-store and loved playing the game.

tcc 的服务覆盖全球。我们在美洲、欧洲、亚太和大洋洲地区共设有34个办事处。

康涅狄格

伦敦

杜塞尔多夫

莫斯科

香港

悉尼

tcc global 拥有超过25年历史,是业界领先的独立零售市场营销公司。如今,我们的业务遍及全球50多个国家。在世界各地,您都能找到我们的办事处。