TCC and Red Bull Racing are excited to announce a worldwide License agreement to develop an innovative new generation of retail loyalty campaigns.
Red Bull Racing has a restless pursuit for being the best they can be, always pushing the limits to succeed, which has made them double quadruple champions. They challenge the norm and take risks, preferring to innovate and do things their way rather than follow the crowd.
The current Red Bull Racing F1 drivers are Max Verstappen and Daniel Ricciardo and they join the teams brand ambassador, David Coulthard who remains an icon of the sport with an F1 career spanning over a decade of which he spent four seasons racing for the Red Bull Racing team.
This latest move follows a series of key announcements by TCC to develop innovative new content, rewards and experiences that will define a new generation of loyalty marketing campaigns.
The Red Bull Racing rewards will include unique design features that connect consumers to the Red Bull Racing brand and racing philosophy of pushing the limits, challenging the norm, taking risks and innovating.