At tcc global, we pride ourselves on collaborating with our clients to create insight-based loyalty and marketing campaigns. Our campaigns are based on insights into megatrends; consumers; categories; shoppers; and retailers. By combining these insights, we can create campaigns and campaign platforms that are tailor-made for individual clients.

As part of these endeavours, we have recently completed the latest iteration of the tcc global loyalty study, a piece of shopper research and analysis that seeks to gauge the attitudes and behaviours of shoppers around the world and pull out some actionable implications and recommendations for retailers.

This latest loyalty study has brought together responses from over 15,000 shoppers in 15 countries around the world, from regions including North America, Latin America, Europe, Africa, Asia and Australasia.

By assimilating the research, we are able to identify some key challenges and opportunities for all retailers globally, as well as calling out noteworthy similarities and disparities across different countries. Drilling down deeper into the data also enables us to gain insight into specific retailers in individual markets.

To access the full report, please click here: Loyalty Reimagined

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