Driving loyalty is at the heart of what tcc global does. We craft campaigns that strengthen the relationship between shoppers and brands, combining insights into local and global markets, trends and consumers with creative strategy and know-how.

And it’s why we recently spent the day gleaning insight into the loyalty strategies of some of the world’s top retailers. Talking to loyalty experts from the likes of John Lewis, Heal’s and the Co-op, alongside OCC, we set out to define the meaning of ‘customer loyalty’. What can retailers do to acquire and retain loyal customers across all channels?

This whitepaper, How to Drive Customer Loyalty, focuses on the three major issues identified by this group as fundamental to building sustainable, long-term customer relationships above and beyond mere habit and inertia. It drills down into how important customer-centricity really is, the basics of loyalty and the role of the store itself in driving it.

To access the full report, please click here: How to Drive Customer Loyalty

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