We are very happy to announce the launch of our first loyalty campaign with the major global brand KitchenAid. The campaign has been launched with Rimi, the leading retailer in the Baltic markets.
The campaign, which is designed to drive loyalty during the crucial run-up to Christmas, is the first in five years to run across all of Rimi’s stores in Lithuania, Latvia and Estonia. It will feature in 220 Rimi stores until late February 2019.
Over this period, shoppers will receive one bonus sticker – which can also be collected digitally with a Rimi card – when they spend EUR 5 at the store. When they have saved up 30 stickers, this can be exchanged for a discounted KitchenAid product.
The products on offer include knives and small domestic appliances such as kettles and toasters.
Seb Hill, Global Marketing Director, at tcc said: “This campaign is our first activation of tcc global’s exclusive partnership with KitchenAid, and we are confident that it will drive loyalty during the competitive Christmas trading period for Rimi. KitchenAid is a truly iconic brand, whose craftmanship and heritage complements the quality of Rimi’s offering and the in-store experience that its customers have come to expect.”
In-store, the campaign is being promoted from shoppers’ arrival, using large banners and posters, until they reach the cash-desk, when they are presented with leaflets. The KitchenAid products are displayed in a department store-style freestanding display unit, which allows shoppers to interact with the products and see their quality for themselves.
Gustav Fernström, Marketing and Business Development Director at Rimi Baltic, said: “Saying thank-you to loyal shoppers is important to us at Rimi, especially at a moment like Christmas, when food plays such an important role in bringing families together. KitchenAid reflects our own focus on food and its quality. We’re proud to be collaborating with the brand alongside tcc global to recognise the loyalty of our customers.”