By Bryan Roberts, global insight director at tcc global

Inspiring loyalty is a challenge facing every retail marketer in 2018. It’s a vexing problem, as retailers work to design a solution against a backdrop of the most competitive landscape ever.

Shoppers are revelling in an era of unparalleled choice. They are more tech-savvy than ever before, and they are unsatisfied with how they are currently rewarded for their loyalty.

The combination of these factors alone is enough to give even the most experienced loyalty marketer a headache, and calls for drastic new thinking in the way shopper retention is approached.

That’s why we’ve curated Loyalty Reimagined, the 2018 International Marketing Forum from tcc global. Loyalty Reimagined will see 300 of the world’s retail marketing leaders descend on Barcelona for two days of collaboration and discovery; working together to devise the solutions which will revolutionise loyalty for a new age.

Stellar speakers

We listened carefully to feedback from our previous International Marketing Forums, and heard loud and clear that our attendees value real insight from the retailers who have “been there, done that”; and have the front-line experience to share.

That’s why for Loyalty Reimagined, we’ve assembled more seasoned retailers than ever before to share the knowledge they’ve accrued over decade-spanning careers.


Alongside our specially invited speakers, we’ve tailored a series of fascinating masterclasses from our own renowned retail experts.

We will be drawing from quantitative and qualitative research commissioned exclusively for the Forum to explore the main theme of Loyalty Reimagined: the future of loyalty itself. We’ll also be launching a brand new tcc global white paper focused on shopper loyalty.

Best-in-class store tours

Barcelona’s status as one of the world’s most vibrant and innovative cities is more than matched by its retail make-up, making it the perfect location for our best store tour programme yet. We’ll be taking in best-in-class outlets from both local and international retailers.

Networking and more

Having held successful events in Paris, Rome and London, the International Marketing Forum is now a key date within the calendars of retail marketers across the world, and we expect Loyalty Reimagined to be no different.

With over 300 leaders from the world of loyalty marketing set to attend, Loyalty Reimagined is fast becoming an unmissable networking opportunity. A chance for the industry’s leading lights to come together for two days of discussion, discovery and fun.

If you want to lead the loyalty conversation, while benefiting from our illuminating programme of speakers, masterclasses and so much more, make sure to join us at Loyalty Reimagined, W Barcelona from May 29-30.

For more information and details on how to attend, visit:

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