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TCC Global

Flip & Find in Circle K

Boosting in-store traffic via gamification

This was the second game Circle K decided to run with tcc in order to continue building brand awareness while increasing engagement and long-term loyalty among key segments. In collaboration with tcc, Circle K launched the digital game, Flip & Find, for 8 weeks to engage players to play daily for a chance to win over 50,000 daily prizes. The prize pool featured a mix of vendor and Circle K private label prizes with 30 grand prizes, including free fuel for a year and a trip of a lifetime.

7.5mgames played & over 800k unique new users

30mimpressions for private labels

700kprizes redeemed, directly related to increase in trips

1mopt-ins for marketing messaging, cumulative after 2 games

MORE CAMPAIGNS

Take a look at the strategy behind some of our other campaigns.

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SUSTAINABILITY

Into 360 sustainability

Teaming up with Coop to help show their commitment to the environment.

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Grow your business and brand

Get in touch and discover how our experts can help you create loyalty with purpose.

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