TCC Global

English

Español

Français

Italiano

日本語

Pусский

TCC Global

Building Together with Hey Clay

Hey Clay brings fun and creativity to Co-op Kids Club.

For several years, Co-op Kids Club has been a key marketing tool for local Co-op’s to connect with their communities and build long-lasting relationships with their members. As part of a major re-launch, in 2020, they ran an 8-week Hey Clay campaign to increase engagement in the Kids Club and drive fun and innovation through the Co-op brand. The instore campaign was supported by a microsite, AR experience in the stores and at home, and a digital game – Match & Win. Social media was a strong component of the campaign activation. Paid and owned media drove awareness and engagement with the Hey Clay campaign – everyone wanted to show off their creations and share with friends!

44%of families participated in the promotion

Response and feedback from participating shoppers was overwhelmingly positive

Shoppers recognised Co-op as standing for fun and innovation

84%of stores would like to run the campaign again

MORE CAMPAIGNS

Take a look at the strategy behind some of our other campaigns.

Gamification

Ritchies Gold Rush

tcc providing integrated loyalty services to Ritchies

Ritchies, Australia

Gamification

Brand connectivity with gamefication

Standing out from competitors by using gamification as a digital marketing tool

Burger King, Russia

SUSTAINABILITY

Into 360 sustainability

Teaming up with Coop to help show their commitment to the environment.

COOP, ITALY

Grow your business and brand

Get in touch and discover how our experts can help you create loyalty with purpose.

TCC arrow