Building Together with Hey Clay
Hey Clay brings fun and creativity to Co-op Kids Club.
For several years, Co-op Kids Club has been a key marketing tool for local Co-op’s to connect with their communities and build long-lasting relationships with their members. As part of a major re-launch, in 2020, they ran an 8-week Hey Clay campaign to increase engagement in the Kids Club and drive fun and innovation through the Co-op brand. The instore campaign was supported by a microsite, AR experience in the stores and at home, and a digital game – Match & Win. Social media was a strong component of the campaign activation. Paid and owned media drove awareness and engagement with the Hey Clay campaign – everyone wanted to show off their creations and share with friends!
44%of families participated in the promotion
Response and feedback from participating shoppers was overwhelmingly positive
Shoppers recognised Co-op as standing for fun and innovation
84%of stores would like to run the campaign again
Take a look at the strategy behind some of our other campaigns.
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