Loyalty to the power of good

BACK TO WORK

Delhaize drives relevance with their more sustainably minded shoppers

Delhaize wanted to drive relevance with their more sustainably minded shoppers. Having run a number of successful campaigns on healthy eating, they wanted to connect with young families on their efforts to protect the planet, while elevating their brand image beyond value and price. tcc introduced de Zoemertjes: a campaign created to change shopper behavior by raising awareness of the bees’ challenges. Making quite a buzz online, the campaign was designed to reward, educate and entertain, packed with games and educational content, online and offline. We even gave out seeds that got people planting bee-friendly gardens.