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TCC Global

GETTING CREATIVE IN THE KITCHEN

A campaign for both parents and children

For Spanish supermarket chain Dia we helped develop a campaign called 'MasterChef Minigarden and Knives' for both parents and children. This encouraged families to think positively about fresh produce, while creating an emotional connection with the store. An instant reward offered children the opportunity to grow their own garden with 20 different aromatic herb and spice seed sets – and a redemption reward let the grown ups collect for MasterChef knives made with the finest German steel.

46mrewards distributed

69%of participants changed their shopping behaviour

308ksocial media interactions

75%now recommend Dia

MORE CAMPAIGNS

Take a look at the strategy behind some of our other campaigns.

Gamification

Ritchies Gold Rush

tcc providing integrated loyalty services to Ritchies

Ritchies, Australia

Gamification

Brand connectivity with gamification

Standing out from competitors by using gamification as a digital marketing tool

Burger King, Russia

SUSTAINABILITY

Into 360 sustainability

Teaming up with Coop to help show their commitment to the environment.

COOP, ITALY

Grow your business and brand

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