GETTING CREATIVE IN THE KITCHEN
A campaign for both parents and children
For Spanish supermarket chain Dia we helped develop a campaign called 'MasterChef Minigarden and Knives' for both parents and children. This encouraged families to think positively about fresh produce, while creating an emotional connection with the store. An instant reward offered children the opportunity to grow their own garden with 20 different aromatic herb and spice seed sets – and a redemption reward let the grown ups collect for MasterChef knives made with the finest German steel.
69%of participants changed their shopping behaviour
308ksocial media interactions
75%now recommend Dia
Take a look at the strategy behind some of our other campaigns.
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