Making home time creative time
Netto Poland had already partnered successfully with tcc on numerous campaigns, and asked tcc to explore a highly creative way to drive immediate sales and long term brand equity, engaging the all-important target of young families, and rejuvenating the image of the retailer. Importantly, tcc were asked to build a tailor-made model to supplier funding. Bringing playfulness and creativity to Polish homes where parents were confined together with their children during the pandemic lockdown. Netto gave those families a great chance to spend creative “quality time” together.
Phenomenon on social media
Very positive feedback from shoppers. Hey Clay campaign became an even more appealing solution for a time of confinement, as it helps parents to spend quality time at home with their children on creative fun and education.
Take a look at the strategy behind some of our other campaigns.
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