East meets West
Hello Kitty delivers a new exciting campaign to 7-Eleven shoppers in Taiwan.
7-Eleven Taiwan has been a long-term partner of tcc for over 15 years. The first campaign, Hello Kitty Magnet, redeemed more than 50m pieces and created huge impact in Taiwan. Since then, 7-Eleven Taiwan does Hello Kitty loyalty campaign every year and every time receives positive feedback from shoppers. In 2020, tcc designed a new Hello Kitty campaign to have crossover with 2 fashion brands - Karen Millen (UK) and LOWRYS FARM (Japan) to give a totally new look.
Successfully engaged the target audience
Delivered a positive sales growth
Take a look at the strategy behind some of our other campaigns.
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