Flip & Find in Circle K
Boosting in-store traffic via gamification
This was the second game Circle K decided to run with tcc in order to continue building brand awareness while increasing engagement and long-term loyalty among key segments. In collaboration with tcc, Circle K launched the digital game, Flip & Find, for 8 weeks to engage players to play daily for a chance to win over 50,000 daily prizes. The prize pool featured a mix of vendor and Circle K private label prizes with 30 grand prizes, including free fuel for a year and a trip of a lifetime.
7.5mgames played & over 800k unique new users
30mimpressions for private labels
700kprizes redeemed, directly related to increase in trips
1mopt-ins for marketing messaging, cumulative after 2 games
Take a look at the strategy behind some of our other campaigns.
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