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Welcome to TCC Loyalty Monitor, a global benchmark built from shoppers' perspectives on what truly drives loyalty, in a world dominated by price-led decisions.

Quantifying
Loyalty

The TCC Loyalty Rating distils how loyal shoppers feel towards retailers into a clear and comparable metric - tracking it worldwide to reveal trends across markets.

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France
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Germany
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Spain
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Italy
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USA
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Canada
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Portugal
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UK
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Australia
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Taiwan
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Insight that retailers can turn to

Benchmark
emotional loyalty

Understand shopper
motivations

Deep dive into
audience profiles

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Putting humans back at theheart of shopper loyalty

The loyalty illusion

57% of shoppers describe themselves as very or extremely loyal to their primary supermarket. However, when that loyalty is tested, the picture quickly changes:

76%

of "extremely loyal" shoppers would switch for a better promotion elsewhere.

50%

would change their primary supermarket based on loyalty incentives alone.

Child-free: The next loyalty frontier?

As fertility rates decline globally, child-free shoppers represent an increasingly affluent segment. How can retailers earn the loyalty of this growing group?

51% Without Kids 63% With Kids
World Map

Loyalty Looks Different Around the World

Shoppers define loyalty in ways that reflect their culture, values, and expectations.

Loyalty Monitor

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