Brand connectivity with gamification
Standing out from competitors by using gamification
Burger King in Russia was facing an increasing threat from McDonald’s who were expanding and investing heavily in advertising. Burger King needed a smart digital marketing tool that would help them compete for vital market share and get more people through their doors, more often. A 9-week campaign offered a free game accessed via the app to win free Burger King products. For every purchase over 300 RUB, shoppers got a chance to enter a premium game with premium prizes including Philips headphones.
Over 3mpeople engaged
Increasein traffic & sales
Increasein app downloads & usage
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