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TCC Global

Ritchies Gold Rush

Partnering with tcc to create the new Ritchies Card loyalty program

Mobile Loyalty App: partnering with tcc to create the new Ritchies Card loyalty program. With exclusive member eCoupons, FMCG collector cards and automatic donation to chosen charities for every transaction when members scan their loyalty card. Instore Loyalty Marketing Campaign: Hybrid physical & digital stamp campaign to redeem loveable Goodness Gang plush. Tactical Easter Campaign: loyalty members earn Ritchies digital “coins” when they spend on participating supplier branded products – members receive a $5 gift e-voucher for every 20 coins earned. Performance Marketing: planning, executing and optimizing all owned, earned and paid media across online and offline channels for acquisition and retention of loyalty members, as well as all tactical loyalty campaign. Data Analysis & Strategic Insights: understand members better, their purchase behavior, preferences and how they participate with campaigns, to optimize future loyalty activations and campaigns. Digital Gamification: 1st digital game for pacific region, Ritchies Gold Rush was a 6-week campaign to increase foot traffic to stores with instant prizes and generate additional benefit and engagement to loyalty member through lucky draw mechanics.

25%of redemptions driven by a tcc paid media campaign

33%increase in spend from participants in the Goodness Gang collection

17%increase in frequency (store visits)

15%increase by participants in the Digital Easter Campaign

MORE CAMPAIGNS

Take a look at the strategy behind some of our other campaigns.

Gamification

Brand connectivity with gamefication

Standing out from competitors by using gamification as a digital marketing tool

Burger King, Russia

SOSTENIBILIDAD

FIDELIZACIÓN MÁS DURADERA

Colaboramos con Coop para ayudarle a poner de relieve su compromiso con el medio ambiente.

COOP, Italia

PROMOCIÓN DE MARCA

CREATIVIDAD EN LA COCINA

Dia recuperó clientes gracias a una campaña centrada en los momentos en familia y una vida sana.

DIA, España

Grow your business and brand

Get in touch and discover how our experts can help you create loyalty with purpose.

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