Happy planet with nature's friends
Lidl introduces Natural Powerz to Portugal
Following a number of successful campaigns communicating the importance of fresh and healthy produce, Lidl Portugal wanted to broaden their social remit by promoting their sustainability agenda. The objective, to connect with a young generation of Portuguese shoppers more environmentally conscious than ever before. Lidl and tcc leveraged the Natural Powerz range, designed to highlight the importance of protecting our planet’s natural resources. The campaign storytelling was brought to life by 6 different characters promoting 6 specific ways to take a better care of the world, each of them connecting with Lidl’s sustainable products and initiatives.
Take a look at the strategy behind some of our other campaigns.
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